July Systems has announced to power mobile version of official website of IPL, the Indian Premier League. The site can be accessed at m.iplt20.com using any mobile phone browser to get live updates of the IPL matches.
According to a press release on the company’s website, this site will provide live ball-by-ball video updates, action replays, video score cards, latest news and much more. Users can also access this service by calling the MiX toll-free number 08123123123.
Mr. Rajesh Reddy, CEO of July Systems, said: "July System’s MiX platform aims to catalyze the mobile internet eco-system by bringing together and delivering value to its key stakeholders – consumers, advertisers, media publishers, operators and handset OEMs."
During the television broadcast of the IPL, the phone number 08123123123 will be displayed on the TV screens. The IPL service is initiated by calling this simple toll free phone number, which results in a SMS being sent to the user, with the link to the IPL mobile internet service. Users click on this link to watch real-time video clips IPL videos on their mobile phone. [ … ]
This service will follow Freemium revenue model, where free and paid – both types of subscriptions and services will be available for users. Most of the videos will be provided for free.
Mobile Internet is the next big thing in Indian cyber world, and its penetration will go deeper as the price of internet enabled cell phones goes down in Indian markets.