Endorsement of Tropicana By IMA and 7 Indians among top 100 Intellectuals

This is going to be again a non-IT post, but it deserves to be published on my blog. The latest issue of influential “Foreign Policy” magazine has identified the world’s Top 100 “Public Intellectuals”. In its second such exercise, India comes out shining too. The list includes 7 Indians. Historian Ramachandra Guha, political psychologist Ashis Nandy and Environmentalist Sunita Narain are the four who live in India. Four other Indians based outside also make the list - : Economist Amartya Sen, journalist Fareed Zakaria and novelist Salman Rushdie.

Sunita Narain is among the two Environmentalist included in the list. I watch her in a show on NDTV 24x7 last night. The debate was on the endorsement of Pepsico - product “Tropicana” By IMA: Indian Medical Association. No doubt, Sunita was against this move of IMA.


I am also on her side, because an endorsement by IMA means endorsement by Doctors. And should a doctor endorse a product from Pepsi? Fizzy or carbonated drinks from Pepsi will certainly gain from this endorsement, yet the Tropicana is claimed to be purely natural juice, even un-sweeten! IMA has approved many other products like Dettol : the household germicide.
=========
Posted On TechRaga : http://blog.arpitnext.com/

1 comments:

Nafeesa said...

Agree with it totally...IMA cannot endorse brands...particularly food and beverage products.....and personally I dont think doctors should endorse products...If research conducted by IMA showed that Tropicana was good for health...then why has 'nt the American Medical Association certified its claims?????

Post a Comment

I don't use 'nofollow' ! So, Your comments are visible to Search Engines and hence your URL gets a backlink from TechRaga !
I simply hate SPAMS !!